Explainer Video: MOM Foreign Workers Mobile App

Brief:

Partnering with Ministry of Manpower, Genytek developed a mobile application for foreign workers in Singapore. Our client’s goal was to have a video breaking down the functions and features of the apps into digestible visuals for the audience.

The Challenge:

The challenge became more apparent when we were made privy to extra factors for consideration:

  1. When the team had to include nearly all the functions and features of the app within a short 3 minutes video.
  2. Lack of professional actors and time to plan for the shoot. Regardless, the team was able to capture relevant footages and add in creative edits for the video.
  3. There wasn’t enough lead time to request for approval to enter worksite to properly film.

Approach:

Instead of a short and upbeat app launch video with little explanation, we used an explainer video style. The video started with who created this app, who is the target audience for this app, what is this app about, and how you, as foreign worker can use it.

Result:

Video was launched at the MOM Foreign Worker Centre in December 2017.

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