CASE STUDY: RAISING FUNDS FOR THE NEEDY WITH ANIMATION

MWS Animated Explainer Videos

As part of their annual fundraising efforts, MWS wanted a video to encourage more people to donate as part of their ‘A Dollar A Day’ campaign.

CHALLENGE

Based in Singapore, Methodist Welfare Services was well aware that having any defining characteristics or traits in the human characters could cause possible outrage due to race-characterisation of who they may help. They also needed to showcase key stats and make them relatable to the public at large. The resultant video should also have adequate assets to be repurposed into digital collateral.

HOW WE HELPED

We developed a minimalistic and race/gender neutral art style to encapsulate their key messages without attention being drawn to unnecessary issues.

We also used various visual analogies to showcase important statistics about the needy in Singapore and structured the video to build up towards a call-to-action at the end to request donations from kind souls.

See how we’ve helped other clients

Our team capabilities allow us to deliver on strategic solutions for video production, animation and even content strategy work. See how we’ve helped other clients.

EVENT SHOWCASE

GE KICK-OFF

Inspiring thousands of financial advisors

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GUSH PAINT

Revolutionary Paint that purifies the air

COMPANY INTRODUCTION

TRIGEN AUTOMOTIVE

Who says Singaporeans don’t innovate?

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