CASE STUDY

Great Eastern Kick-Off Video

Each year, the insurance giant Great Eastern kicks off the year with a showcase event revealing their next big destination, crucial to motivating their agents to perform

CHALLENGE

In our third year running, we were tasked to assist the organising team with a concept adhering to this year’s theme. With the big event looming, the Great Eastern organising committee needed a bold, persuasive video targetted at motivating thousands of their financial advisors to strive for the current year to hit their sales targets and earn their incentive destination trip. The stakes are high, and everything is under wraps until showtime. 

HOW WE HELPED

We coordinated a complex shoot with the idea of having their very own managing staff acting out an open scene in the video followed by a montage of stock footage revealing the location coupled with upbeat music. After more than a month of back and forth, editing the final refinements, the video was very well-received during the kick-off event. 

Attendees of the Great Eastern Life Achievers Club Convention 2020 were treated to a visual spectacle revealing their secret destination for the year.

 

As usual, they’ve exceeded expectations in both service and quality of the video production.
If I had to describe the feeling before receiving their videos from these strategists in one word, it would be ‘Excitement’. It’s almost like receiving a gift, you don’t always know what you’ll get in the box, but you know it’ll be excellent. I have no doubt we’ll also see great ROI from this video and I can’t wait to see what they come up with next.”.”

Melvin Kim

Cluster Product Manager, Great Eastern

See how we’ve helped other clients

Our team capabilities allow us to deliver on strategic solutions for video production, animation and even content strategy work. See how we’ve helped other clients.

EVENT SHOWCASE

GE KICK-OFF

Inspiring thousands of financial advisors

MARKETING VIDEOS

GUSH PAINT

Revolutionary Paint that purifies the air

COMPANY INTRODUCTION

TRIGEN AUTOMOTIVE

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