2D Animation: GIA Singapore Country Report


We were assigned to create an informative yet visually pleasing 2D animation video on Singapore’s insurance market performance.

The Challenge:

1. In order to find a balance between informative and aesthetically pleasing visual was a struggle for the team. A lot of thought was put into the conceptualisation of the video to deliver an enjoyable and professional animation for the audience.

2. There was an uncertainty of the screen size as to whether the video will be played through a projector or on a TV screen. This may affect the aspect ratio, composition and size of the video.


The target audience was of a mature age of professionals and senior executives and therefore the video delivered was in a slower pacing and larger fonts.




The video was shown during the 29th East Asian Insurance Congress held in Manila in May 2018.

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