CASE STUDY: SAFEGUARDING THE HEALTH OF POLICYHOLDERS
DocDoc x Prudential Whiteboard Explainer Video
DocDoc, a Series C startup, is working closely with Prudential to provide smart patient-physician matching services to policyholders who need to find qualified, trustworthy medical help. This video is to propose closer partnership between the two.
Wanting it to relate closely to policyholders, they needed a certain art style that would invoke emotional reactions from viewers of the video.
HOW WE HELPED
Our in-house team hand drew custom illustrations which were then animated in a whiteboard format to match the narrative and script.
Two local Singaporean voiceover talents were used to bring out the key messages of the video and to relate them to the needs of real policy holders that DocDoc and Prudential were helping.
The result was a contract between the two companies for continuous collaboration in the medical and insurance industry.
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